Do Stuff Offline For Impact

As much as I hate to admit it, not everything has to be online all the time. Mitch Joel “offers us an interesting example” as he relates what happened when he e-mailed Kevin Roberts (of “Lovemarks” fame). Now that so much of business (and personal) communication has gone online, it seems that sending stuff the “old fashioned way” really makes it stand out.

Originally published at on April 20, 2005.