Looks like the DMA is up to it’s old (embarrassing) tricks again: “Ahhh, so that’s what spam is”:

“Spam is essentially e-mail that misrepresents an offer or misrepresents the originator, or in some way attempts to confuse or defraud people,” DMA president/CEO H. Robert Wientzen said in an appearance on a July 13 spam segment on “CBS Sunday Morning.” “The reality is that, in spite of all the trouble that e-mail is causing, Americans and people all over the world … do respond to e-mail offers, and they often respond to offers for things they didn’t even know existed, from people they didn’t know existed.”