Deloitte Consulting’s “Bullfighter” is getting a lot of media and blog coverage:
“So, we call it our online conscience. Bullfighter is software that runs in Microsoft Word and PowerPoint, within Microsoft Windows 2000 or XP. It works a lot like the spelling and grammar checker in those applications, but focuses on jargon and readability. Download it for free, or order a CD-ROM/book package. Then install it.
This is a brilliant piece of viral marketing (and also a useful tool for the jargon-prone).