Church of the Customer: Rip Van Record, Part II:

“Obviously, the Internet is the best channel to share knowledge; when intellectual capital is shared with multiple online networks, it can spread quickly to others who naturally gravitate toward it. (We call this ‘Napsterizing your knowledge.’) Sharing knowledge is not the end-game; it’s the marketing. The next level is finding value that enthusiasts will pay for. Like Bowie says, performing will become exponentially more important for musicians. We would add that maintaining strong relationships with fans — their customers — has never been more important for artists than it is today.”