By the way, once you know all the rules of communicating online, there is nothing wrong with breaking the rules if you have a reason to do so. Of course, the risk of failure when you deliberately go against people’s expectations is far greater, so proceed with caution.
I call these sites that successfully walk this line “the rule breakers” (original, yes?).
Here’s today’s Rule Breaker:
Art, humor, and personal sites tend to fair better than corporate sites when it comes to rule breaking. For web zen, minimalism is taken to an extreme and many of the things we expect on a corporate site have been stripped away for Zen-like simplicity.