Bell Canada Improves E-mail First Impression

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That’s a tiny little bit of my inbox you’re looking at.

The top e-mail came in tonight while the others came in over the last few months. As you can see, “Bell Canada” has finally fixed the “from” and gratuitous subject line personalization they’ve been using for ages. And it seems they’ve realized that not every offer they send deserves an exclamation mark! All of them are better than Bell’s early days when they would use my name — all in lowercase letters — at the beginning of the subject line — the one spot you knew had to be capitalized.

Originally published at on May 9, 2005.