A few weeks ago I got my monthly “Aeroplan”: newsletter and I was surprised to see some familiar but unexpected faces in there — Gordon and Frank — the Bell Beavers:

I can’t seem to think of any other examples of mascots from one brand being leveraged by another. Did the Honey Nut Cheerios Bee ever do a Nike commercial? I vaguely recall the Pets.com Sock Puppet in someone else’s ad after the dot-bomb, but still, this is pretty unique.

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Originally published at www.onedegree.ca on October 13, 2006.