Beavers And Caribou Drive One Degree Search Traffic

Man, this is turning out to be a very weird week. Our traffic is through the roof because of two innocent posts — one about “Bell’s Beavers” on Tuesday and the other about “Google’s Caribou” last March.

On Tuesday I wrote about how I felt that Bell Canada’s “Beaver Ads” should have anticipated that people would get confused on the exact URL for the campaign — “frankandgordon.ca”. I registered “gordonandfrank.ca” to see if my theory was correct and pointed that domain to “my post” on the topic. After DNS updates kicked in we started getting hundreds of visitors to that page and the traffic seems to be increasing each day. So, in the spirit of learning and sharing, here are the top 100 searches people did to get them to One Degree so far today:

  • bell beavers
  • bell canada beavers
  • google caribou
  • gordonandfrank.ca
  • frank and gordon beavers
  • degree by mail
  • frank and gordon
  • frankandgordon
  • frankandgordon.ca
  • leevalleytools
  • liberty village toronto
  • miles nadel, mdc partners
  • “blast radius” toronto
  • “frank and gordon” bell
  • “gordon and frank”
  • “jane motz hayes”
  • “ok go” video dance routine
  • “toronto” + “b2b lead generation”
  • “vice president”
  • “service development” wireless
  • “zip.ca”
  • +frank +gordon +bell +commercial
  • .frankandgordon.ca
  • 15earn
  • 247 internet sales toronto
  • account supervisor
  • adwords research
  • airlines trivia
  • ajax web sites
  • alex tew next venture
  • alexander younger
  • beavers
  • beavers and bell
  • beavers on the bell commercial
  • bell beavers commercial
  • bell canada beavers commercials
  • bell canada beavers gordon
  • bell canada frank and gordon
  • bell canada norm macdonald
  • bell commercial norm
  • bell commercials beavers voices
  • bmw search marketing banning
  • campaign banners
  • can west interactive canada
  • conservative party commercials download
  • caribou gmail
  • cma ken schafer
  • commerce in canada during the 1900s
  • ctv cto
  • download googleearth
  • eloqua email deliverability spam test
  • frank and gordon beavers pictures
  • frank and gordon bell
  • frank and gordon bell canada
  • frank and gordon commercials
  • frank and gordon norm mcdonald
  • gmail caribou
  • gordon and frank
  • gordonandfrank
  • how much do marketing degree get paid
  • idleagent
  • jane motz hayes
  • kraft globe mail advertising rfp
  • kraft recipe
  • liberty village + toronto
  • liberty village porn
  • link:http://www.campaigner.com/
  • list distribution channels
  • kraft canada
  • maclaren mccann
  • maclaren+mccann%2c+sony+canada
  • marketing themes
  • marketing, brand extensions
  • mitch joel
  • number of subscribers to sympatico in canada
  • one degree
  • online social network for teens
  • online vs paper percentage of canadians who shop online
  • podcasting projected growth 2006
  • recipes from kraft
  • rogers launches wireless broadband
  • sned mail to one account and have it automatically forward to another
  • subway promotion
  • subway scratch and win
  • super bowl xl
  • “frank and gordon”
  • sympatico beavers gordon
  • ten percent rule
  • the birth of internet advertising
  • the essential message
  • the target new yorker
  • the voices of frank and gordon
  • toyota yaris tv campaign
  • trivia questions insurance professionals
  • voices of bell canada beavers
  • web design contractor job in vancouver
  • what degree is the one for me?
  • what is 15earn
  • yahoo canada
  • yaris toyota commercial song

Note 1: A full 43% of our search traffic is coming from Frank-n-Gordon related searches — two days after we first posted about them. I’m not seeing any paid search adds on these terms that could drive people to the real site and the site itself doesn’t seem to be fair too well on many of these searches.

Note 2: I hope that Bell and their marketing partners are watching and listening to the blogosphere as there seems to be a storm brewing about Norm MacDonald doing the voice of Frank. Apparently, LOTS of Canadians have no fondness for ex-Canuck MacDonald.

So it seems that Bell and their agencies should:

  1. Figure out what to do about gordonandfrank.ca
  2. Buy a ton of search terms to collect up all the people obviously interested in the site and unable to find it
  3. Deal with the *”Norm Storm”* that is building just over the horizon
  4. Start reading One Degree regularly (no Bell or Cossette IP addresses showing up in our logs as far as I can tell) 🙂

Originally published at www.onedegree.ca on February 9, 2006.