Autodemo has a cool technology for online site demonstrations.

I was checking out the DVD of “The Straight Story” when I noticed an option to get an automated demo of Amazon’s 1-click ordering system. Since this was new and I always find Amazon to be on the cutting edge of customer experience (note that I didn’t say cutting edge of technology), I clicked the link.

The demo worked as advertised and didn’t require any downloads (it’s all Flash-based).

I think we’ll see more of this type of technology evolving as companies focus on improving usability as a way of increasing sales. Now we have to hope that people won’t take to creating hopelessly complicated technologies and then using demos to cover-up their poor design.

(The Straight Story is an outstanding film by David Lynch, although you would never know it was a Lynch film).