Are you putting out press releases touting your products as robust, flexible, next generation easy to use industry standard solutions? If so, you may want to read David Meerman Scott’s wonderful dissection of the crap that goes in to the average modern release.

His analysis, pithily entitled The Gobbledygook Manifesto — Cutting Edge! Mission Critical! An analysis of gobbledygook in over 388,000 press releases sent in 2006 is well worth the read.

Thanks to Ross Rader for the tip.

---

Originally published at www.onedegree.ca on November 6, 2006.