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Ken Schafer

I’m an artist and entrepreneur living in
Toronto, Canada whose principle interests
are music, art, design, technology.

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Advertisers Should Act More Like Newsrooms – Baba Shetty and Jerry Wind – Harvard Business Review

A fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. But this time, Coca-Cola, Audi, and Oreo didn’t just limit themselves to pre-packaged creative — they also had in place…

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