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    The Fallacy of Funnels | The Intercom Blog

    The funnel is a lousy metaphor for measuring conversion. In real life, funnels let everything pass through–a 100% conversion rate if you will. A better metaphor would be a sieve, or buckets with holes in them. But my problem with funnels isn’t the metaphor. It’s the mindset. The funnel ignores how…

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  • Thought

    Sadly, my knowledge of Thatcher comes solely from New Wave bands.

    “Stand Down Margaret”

  • 12 Possible Mad Men Endings

    The sixth and final season of Mad Men has started and it’s got me wondering about how the series will end. Here are a few possible ways I can imagine the writers wrapping everything up for Don.

    1. Sally Draper follows in her father’s footsteps, becoming a partner at the firm, just as Roger Stirling followed his father. She’s hard drinking, philandering and brilliant — just like her dad.
    2. Baby Gene discovers Don’s secret and decides to change his name… to Marilyn Manson.
    3. A decrepit and abandoned Don suffers from Alzheimer’s and can’t remember ever being Don Draper. He keeps asking for someone named Adam.
    4. The final scene shows us a now retired Don Draper walking to a breakfast reception for the firms old partners at the firm’s new office. We see him meeting all the cast members as he checks details on the invitation. We zoom in and see the invite is for 8:30AM on the 47th floor of 1 World Trade Center. The date is September 11th, 2001. The camera tracks up towards the clear blue sky and fades to black as we hear air traffic control chatter.
    5. Don witnesses the fall of Saigon and is astonished when a young Captain named Richard Whitman dies in his arms. He realizes this fate telling him to return to old life, and he does.
    6. Glen gets Sally pregnant.
    7. Glen gets Betty pregnant.
    8. While celebrating his involvement in the faking of the moon landing, Don sees two CIA agents walking slowly towards him and realizes this is not only his greatest marketing coup, it is his last.
    9. Don worries about having missed the boat on the Internet boom and decides to invest his life savings in a new start-up called… pets.com.
    10. Don wins the Quanta Airline account and, after visiting their head offices, looks forward to seeing his fourth wife when his flight — Oceanic 815 — finally lands.
    11. Don, Betty, Sally and Bobby meet in a New Jersey diner for a happy family reunion to celebrate having put their difference behind them. From a jukebox we hear Journey’s “Don’t Stop Believing” begin to play.
    12. Pam Ewing wakes and, hearing the water running, goes into the bathroom and finds her husband Bobby in the shower. Everything in Mad Men was a dream.

    How do you think the show will end? With a bang, or with a whimper?

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April 7, 2013