May 29, 2007

  • Why I Sold One Degree

    833 days ago I did a “first post” to One Degree — a classic Hello World. 1430 posts, 1351 comments, and 40 plus contributors later it’s time to say goodbye — or maybe more accurately, “see you later” — to One Degree and the community that has grown up around it.

    Today I’m announcing that I’ve sold One Degree to my good friend and long-time One Degree Contributor Kate Trgovac.

    Since taking the role of VP Product Management and Marketing at Tucows about a year ago I’ve found that my ability to give One Degree the attention it needs to keep it alive and vibrant is increasingly limited.

    My goal with One Degree has always been to foster a stronger Internet marketing community in Canada. That’s really the goal I had as a co-founder of AIMS and as a volunteer and teacher for the CMA. To me, it’s always been important that we had a place to share ideas and raise the profile of local success stories. It’s too easy to get caught up in the hype about what’s happening in “The Valley” or New York without realizing all the great successes springing up all around us.

    I hope that One Degree had — and will continue to have — a small role in helping Canadians understand the transformational power of the Internet for both business and culture. This is an exciting day for me as I know that Kate is the perfect person to take over the community we’ve created and carry on that mission.

    I’ll leave it to Kate and Co. to talk about what may change here at One Degree but I know that this story is just beginning. I’m writing the final sentences of Chapter 1 here but I know we have many chapters to go.

    And I plan to drop in occasionally to add my two cents worth so this is by no means a “Goodbye World” post!

    Or possibly more accurately titled, “Why I lead the charge on buying One Degree and dragged three other investors kicking and screaming along with me.” (But that’s a pretty long title).

    I have been posting on One Degree since the early days and have watched as Ken’s vision for the site took hold and a community began to grow around it. Canadian marketers posted, read, shared their unique POVs and created a body of work that is a valuable resource for new and veteran marketers alike.

    When Ken mentioned that he was thinking about selling One Degree, I immediately put up my hand and said, “Me, me, pick me!” I’m a huge fan of what he has built and hated to think that it might disappear from our toolkits, or worse, pass to someone who didn’t have the passion and vision for it.

    Over a couple of martinis, I managed to convince a few other folks, who also hold One Degree in high regard, to come along with me for the ride. They are:

    1. SpinGlobe headed by Sean Howard of fame — SpinGlobe is our design and technical team plus Sean will continue to write articles for us.
    2. Daniel Ponech, User Experience Architect extraordinaire — Daniel is heading up our business development including site sponsorships, event & job listings and other partnership opportunities.
    3. Rosemary Rowe, Copywriter and Content Maven — Rosemary will be point on content and contributor wrangling, ensuring we’re readable, coherent, and well-indexed as well as creating some of our new features.

    It’s kind of a different mix, but we’re hoping to shake things up a bit. Ken will continue to contribute his wisdom and insight to One Degree. Arieh, who has been for many of you the day-to-day voice and contact of One Degree leaves us as Associate Editor but will continue to offer his valued perspective as a contributor as well. Ken and Arieh — thank you so much for all that you have done for One Degree!

    So today, officially, One Degree becomes a reinvent! Communications publication. Look for some tweaks, enhancements, changes, and hiccoughs over the next few months as we wrap our heads around what we’ve taken on and start to get a better understanding of what the community wants and needs.

    I would be thrilled to receive any feedback you have; we will be conducting a survey in the next few weeks, but personal notes are always welcome. You can reach me via the contact page or at kate[at]onedegree[dot]ca.

    Originally published at on May 29, 2007.

May 15, 2007

  • Thought

    Wondering what the half-life of a Twitterer is – most of the people on my list post less and less every day. It’s hard to be a quipster.

May 14, 2007

May 9, 2007

May 8, 2007

May 7, 2007

May 4, 2007

  • Thought

    Heading home. Unfortunately a good chunk of this beautiful weekend will be spent catching up on my work backlog. 🙁

  • Thought

    Ready to enjoy a day of talking to people about THEIR thoughts on work, good qualities, stuff they’d like to improve, and life in general.

May 3, 2007

  • Thought

    For some reason listening to The Shins is really good for focus. Doesn’t make any sense.

May 2, 2007

May 1, 2007

  • Thought

    Just realized I shutdown Twitterific days ago. The fact I didn’t miss it says something about Twitter and how tightly ingrained it is(n’t).