Month: March 2007
March 30, 2007
-
My Life — 140 Characters At A Time
Have you tried Twitter yet? I have. Some say micro-blogging, others say permission-based stalking. Share your thoughts if you’ve tried it.
(In the spirit of Twitter, no comments over 140 characters please!)
Originally published at www.onedegree.ca on March 30, 2007.
March 29, 2007
-
Thought
Posting – “My Life – 140 Characters At A Time” – http://tinyurl.com/25ohjy
-
Thought
Have you tried Twitter yet? I have. Some say micro-blogging, others say permission-based stalking. Share your thoughts if you’ve tried it.
March 28, 2007
-
Thought
Enjoying that cleaned-up inbox feeling.
-
Thought
Prepping for three presentations in one day. Ouch.
March 27, 2007
-
10 Questions to Ask Before Buying A Domain
Over at the Tucows Blog my boss, company President and CEO Elliot Noss wrote a great piece offering 10 Questions To Ask Before You Pick Your Domain Name Registrar.
Many people don’t give a second thought to WHO they are buying their domain names for. They go with the cheapest, what they’ve “always used”, or whatever is offered with the services they’re looking to buy without much thought to the incredible value that domain names represent these days.
If you own domain names or have to buy domain names as part of your job, you owe it to yourself to read Elliot’s post.
BTW: Elliot’s post hit Digg.com today (digg it here) and made it to Techmeme.
Originally published at www.onedegree.ca on March 27, 2007.
-
Thought
Wondering what to make of David Crow’s fuzzy Twitter image.
March 26, 2007
-
Thought
Late Show, Colbert, Bed, Commute, Work, Commute, Wii. Repeat.
-
Thought
Posting “10 Questions To Ask Before Buying A Domain” – http://tinyurl.com/23mzxn
March 23, 2007
-
Thought
Wishing I had a red paper clip – http://www.priceless.com/cards/paypass/kylemacdonald.html
March 22, 2007
-
Thought
Feeling a bit pitchy dawg.
March 21, 2007
-
Thought
Teaching my CMA Emarketing Class. Listen people. Listen!
-
Thought
Debating how much Twitter should be about me vs. my “followers” – reconsidering the whole “I’m having a good latte” kind of tweets.
March 20, 2007
-
Thought
Late night feed reading.
-
Thought
American Idol – anyway to see how many twitters are doing the same thing right now? 🙂
-
Has Web Dev Changed In 10 Years?
Alex Pejcic is President & Co-Founder of “Sonic Boom”, an interactive agency in Toronto, Canada. We’ll be following up this question with five more for Alex later this week.
One Degree: Has the business changed since you started “Sonic Boom”10 years ago and if so, how?
Alex Pejcic: Yes it has changed! Here are 10 profound changes that I have experienced over the last decade:
- Clients are much wiser and therefore better understand the value of interactive media in their marketing or IT mix.
- The increasing importance of brand, user experience and psychographics in the strategic makeup of interactive campaigns.
- The unquestionable need to qualify and quantify the success of interactive campaigns to prove ROI on client spends.
- With respect to Sonic Boom, large-build projects are less in demand, and smaller (but very significant) “campaign-focused” assignments are more requested.
- The paramount role of customer service in retaining clients. Since interactive media is a living, breathing organism, our company required being modular and responsive in order to manage such business. This was the formula Sonic Boom used to secure the agency’s survival and ironically stimulate growth.
- Online audiences are becoming much more demanding and therefore the “big idea” is king. Creativity in content and technology is a must in order to demonstrate prominence over our clients’ competitors.
- The emergence of online guerilla marketing tactics such as viral messaging, blogging and opinion polling. Who would have thought that clients would be comfortable in allowing consumers to provide insight to other consumers on their behalf in such a transparent manner?
- Broadband connectivity, digital display mechanisms, and mobile communication are becoming the norm in Canada and likewise gaining wide acceptance across the world. This will continue to open many doors for our industry.
- When we started Sonic Boom in 1996 we were all part of a pending gold rush, then the bubble burst around 2001. Now here we are in a professed “renaissance” all in the period of 10 years. Are we on the verge of another revolution?
- Words that had never existed before like searchability, usability, blogging, podcasting, texting, spamming and actionability have become an everyday part of my life.
Originally published at www.onedegree.ca on March 20, 2006.
-
Thought
Meeting Day – how did I end up with a FULL day of REGULARLY scheduled meetings?
March 18, 2007
-
Thought
Sunny Sunday – Step away from the computer people.
March 17, 2007
-
Thought
Playing with the Wii we finally got today – Merry Christmas kids! 🙂
March 16, 2007
-
Thought
Experiencing post-“Little Miss Sunshine” high
-
Thought
Playing with Joost (as if Twitter wasn’t enough distraction)
-
Thought
Dreaming of Stephen Colbert’s Americone Dream! http://tinyurl.com/34clgg
March 15, 2007
-
Thought
Just posted: http://tinyurl.com/2fvsft
-
Thought
Just posted: http://tinyurl.com/28nyqs
-
Google Plusbox Makes Life Harder For Marketers
Google loves to experiment with features and UI (User Interface) by providing different features to a limited sub-sets of users. Recently you may have heard that Google is starting to integrate alternate content into search results using something called a plusbox. For example, they’re testing adding Google Finance information inline with some results.
I happened to find one of these in action (for my employer Tucows no less) when searching for software on Google. Here’s what a Plusbox looks like closed:
And here’s what it looks like open (i.e. after clicking on the ”+”):
This raises an interesting challenge for marketers in publicly traded companies like Tucows. Now you have to worry about the impact of your stock performance on the perception of searchers. You also have to pay extra attention to those normally bland and generic descriptions of our company because it may just end up (like ours did) representing your company in Google!
I’d be interested in feedback from others who might be starting to think about this kind of stuff. And may I also say publicly — Damn you Wikipedia! Tucows has been the number one result for “software” longer than Google has existed. Now we’ve been bumped by the collective hive intelligence! 🙂
Originally published at www.onedegree.ca on March 15, 2007.
-
clownpenis.fart — SNL Proves Domains Matter!
<video lost due to link decay>
(Tip of the hat to Joe at Vpop for the link)
Originally published at www.onedegree.ca on March 15, 2007.
-
Thought
LMAO over http://tinyurl.com/2e86ec