October 26, 2004
Another great issue of Good Experience, this time dealing with the rise of the Customer-Centric Worldview. Mark Hurst makes a great case for a long-term strategic (not just tactical) shift that puts the customer at the centre of the universe, not the company. As Mark says: “Phil Terry [Mark’s partner], likens it to the pre-Copernican view of the world. Like the misguided early notion that the universe revolves around the earth, many business executives today still think that business revolves around companies”.
October 22, 2004
Seth Godin spoke at yesterday’s Digital Marketing conference here in Toronto. I missed the event (deadlines, deadlines), but did want to share this snippet of his speech as reported by Marketing Magazine:
“Average people are professionals at ignoring you. They don’t want to change what they have… That’s why they’re average. The geeks and the nerds, they’re the ones who are listening… Those are the people who are able to spread your idea.”
I would note that “geeks and nerds” come in all shapes and sizes. There are karaoke nerds, cheese nerds, theatre geeks, sneaker geeks, supply chain management nerds, and nerd nerds.
October 13, 2004
October 10, 2004
Jason Fried (Basecamp and 37 signals) makes a great point in his Web 2.0 Review: “Build a product that doesn’t require organizational scaling.” Ramping up staff and infrastructure killed a lot of great little businesses in Web 1.0 (that meme seems to have hit and stuck quickly).
It’s nice seeing companies intentionally staying small, foregoing venture funding, and keeping resource requirements lean. This approach lets you innovate faster, shift with the market, and earn a profit in markets that might otherwise not be financially attractive.
My guess is we are on the brink of a massive explosion of “nano-companies” — groups of 1 to 10 people working on filling very specific needs in the market that larger businesses can’t service profitably because they have already scaled too big to fit the size of these “nano-markets”.